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A new generation of designers is growing increasingly conscious of how to build brands, and Peroni is helping them. The House of Peroni Fashion Studio, its one-of-a-kind industry incubator initiative, is educating and empowering eight emerging creatives on core issues, through its fully-equipped open studio and mentorship scheme.
Over the nine-month programme at The House of Peroni Fashion Studio, the designers will create pieces to present in an exhibition space during February 2019’s London Fashion Week. Unparalleled guidance and access to inspiring talks from Peroni’s Creative Council of industry-renowned experts, including Jonathan Saunders, Anna Orsini, Pandora Sykes, Isabella Burley and Alexander Fury, will also be available. From marketing to social media, each expert will bring a unique skillset to The House of Peroni Fashion Studio and give the up-and-coming talent a head-start in their careers.
“It’s super-important for a company like Peroni to support designers,” Rose Danford-Phillips tells Vogue in an exclusive video exploring the designers’ influences and ambitions. “The House of Peroni Fashion Studio provides us with a studio and amazing mentorship – both of these things are invaluable.”
At the heart of each brand’s evolution is ensuring long-term growth and, throughout the whole creative process at The House of Peroni Fashion Studio, each designer has stopped to consider how they can be mindful on their journey and look to be more sustainable. From Danford-Phillips’s pledge to try to not use polyester to Stacey Wall’s mission to trace all raw materials back to the source, Pelin Isildak’s commitment not to waste leather and Kyle Lo Monaco’s ambition to create new fabrics using technology, each designer touches on the ethics that are important to them as emerging designers.
“We’re at the beginning of this sustainable movement and it’s about an education process,” Lo Monaco shares with Vogue. “As designers we are the future of fashion, so if we start this now, this will become epidemic.”
Indeed, Pelin Isildak’s remark, “I believe in collaboration more than anything,” sums up the ambition behind The House of Peroni: To nurture the next generation and give them the confidence to ask questions and work together to reach their full potential.
Learn more about the designers’ stories in the video, above, and look out for their work at The House of Peroni Fashion Studio during London Fashion Week in February 2019. For more information on the programme, visit TheHouseofPeroni.com
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