When you’ve perfected your eye makeup with products like Benefit’s Badgal Bang Mascara, it’s understandable if the last thing you want to do is hide it behind a pair of sunglasses. But now, Benefit has teamed with Australian eyewear brand Quay for a collaboration that makes putting on your sunglasses just as exciting as taking them off to reveal your eyes underneath.
“We’re so excited about this partnership with Quay because, like any collab we do, it’s coming from an authentic place,” says Benefit’s cosmetics director of brand marketing and content, Erin Kramer, who tells Allure that the two brands “have had crushes on each other” for a while now. “We love how our individual styles came together in these sunnies. Benefit is built on fun and laughter, and these shades were designed to have fun in.”
Those shades include three chic designs in black and pink hues that fit right in with the retro-meets-modern, cute-meets-sexy Benefit aesthetic. Shook has rounded lenses with just a hint of cat-eye shape to the frames; Shade Queen is an angular style with a sporty, ’80s hip-hop feel; and the oversized Tinted Love looks like it jumped straight off the illustration from the Galifornia blush box.
“This partnership was the perfect opportunity for Quay to tap into a different side of ourselves,” Jodi Bricker, Quay’s CEO, tells Allure. “We love Benefit’s bold and girly contrast, and we were excited to bring that to life in this capsule collection.”
Just as excited about the collection are the two models in the campaign, beauty influencers Teaira Walker and Ashley Feasel. “I started using products from both companies over a year ago and I fell in love,” Walker tells Allure. And Feasel echoes the sentiment: “I’m super excited to have the opportunity to work with two of my favorite brands.”
The three styles launch on April 3, but because the collaboration announcement is timed with April Fool’s Day, the brands just couldn’t resist adding a fourth definitely-not-real-style to the mix: All Abrowed It, sunglasses with partially open lenses so you can easily touch up your brows.
Ridiculous? Yes. But you have to admit, it’s kind of a bummer that they’re not really making them.
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