It’s been four years since Glossier launched what would become the brand’s number-one, best-selling product, Boy Brow, an instantly legendary “eyebrow fluffer and shaper.” And with one selling every 32 seconds, it seems the folks at Glossier did that satisfied, “our work is done here,” swish-clap thing and silently declared there was no need for any other brow product — ever. It turns out, however, that Glossier was quietly working on a next-level Boy Brow companion called Brow Flick.
Launching today, Brow Flick resembles a brush-tipped liquid eyeliner pen, but it’s intended for use on brows that could use a little more, well, brow. “The pen’s superfine and flexible brush tip deposits hairlike strokes that actually look natural and blend seamlessly with brow hairs,” according to a Glossier press release, which explains that the magic happens with three water-resistant copolymers that make the long-wearing formula easily adhere to the skin, sheer pigments that look incredibly realistic, and flexible yet precise brush fibers. “Use it to define the arch, extend the tail, or add depth and dimension to sparse areas.”
Makeup artist Katie Jane Hughes was one of the talented beauty brains that helped develop Brow Flick, and she was the very first person to reveal the new product on her Instagram Stories on Tuesday, saying Brow Flick is “perfect for people that have sparse brows, perfect for people that have full brows,” and adding, “You can literally add little hairlike strokes in seconds and it’s the perfect partner to Boy Brow.”
Hughes, a natural brunette with auburn hair, says she’s able to use all three shades — Blond, Brown, and Black. “During the product-development stages, we were really conscious about the colors.” She tells viewers that she wears Black and Brown (which she promises isn’t too warm or too cool) together for a multidimensional look. “And then we have Blond, which is a bit warmer — suits redheads, suits blondes, and I could also wear it.”
Hughes goes on to give great advice for using Brow Flick, which starts with having “completely clean, oil-free brows, so you shouldn’t have any moisturizer on them or any oils or serums or any skin-care product — and no highlighters.” She says that the trick for an ideal application is storing the pen upside-down overnight so that the tip is saturated when you’re ready to use it in the morning. “I think it’s really important to use it with the pen pointing down and only use the tip of the pen,” Hughes says, adding remarkably realistic marks both below and above her natural brow shape. “If you do it like this, you’ll get really nice, feathery strokes.”