Home / Travel / How Canada is Using Meetings to Drive Economic Development – Skift

How Canada is Using Meetings to Drive Economic Development – Skift

In our upcoming webinar, How Canada is Using Meetings to Drive Economic Development, we explore how destinations are revamping their meetings strategy around regional subject expertise in advanced industries to stay competitive in the global marketplace. Register to attend on April 24, 1-2 p.m. EDT.


The most progressive destinations worldwide are positioning themselves as thought leaders in specific advanced industries to engage meeting and event organizers active in those industries. Rather than selling a city based solely on its infrastructure, access and capacity, destination marketing and management organizations (DMOs) are also promoting their most significant clusters in STEM sectors to differentiate the region in the global meetings marketplace.

This type of sector expertise strategy is not necessarily new, but it has scaled exponentially in cities around the world in the last couple of years.

Business Events Canada (BEC) launched just such a knowledge-based, business event development strategy in 2017 to leverage the wealth of industry and academic leaders across the country in seven priority sectors: Aerospace Technologies, Agriculture and Agri-food Manufacturing, Clean Tech, Education, Life Sciences, Information and Communications Technology (ICT), and Natural Resources.

BEC matched specific cities with one or more of those sectors. As such, BEC performs as the tip of the spear to connect potential international clients in advanced industries with individual Canadian cities. In this webinar, SkiftX Editor-at-Large Greg Oates will be joined by Business Events Canada’s Executive Director, Chantal Sturk-Nadeau, for a lively conversation about the nation’s plan to evolve the role of meetings as a long-term economic driver.


  • Destination leaders, meeting planners, economic development agencies
  • Executives who plan or host business events, and have a stake in the future of destinations and the visitor economy


This content was created collaboratively by Business Events Canada and Skift’s branded content studio, SkiftX.


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