Home / Fashion / Kim, Kourtney and Khloé Kardashian Created Three Fragrances for KKW Beauty — Interview

Kim, Kourtney and Khloé Kardashian Created Three Fragrances for KKW Beauty — Interview

Here’s something you don’t hear every day: Kim Kardashian West is my idol. The entrepreneur had been inspiring me since the first season of Keeping Up With the Kardashians and still does to this day with the everlasting success of her beauty empire, KKW Beauty.

My love for the Kardashians begins with Kim, but definitely doesn’t stop with her; sisters Kourtney and Khloé are just as inspiring to me, too. Khloé and Kourtney are entrepreneurs in themselves — Khloé’s clothing line, Good American and Kourtney’s website, Poosh have been super successful. So when my editor asked me to speak with all three sisters about their collaborative collection with KKW Fragrance, I had to take a lap around the office before the reality set in: In just days away, I would be chatting with my idols.

But enough about me — let’s get back to the fragrance collection. In natural Kardashian fashion, the line is called the Diamond Collection (we’ll get to why later).

Kim partnered with Kourtney and Khloé to create three new perfumes (one for each sister) for her brand KKW Fragrance. The collection introduces Pink Diamond (Kourtney’s fragrance), Yellow Diamond (Khloé’s fragrance) and pure Diamond (Kim’s fragrance). The KKW Fragrance Diamond Collection features three perfumes encased in luxurious diamond-shaped bottles. Each scent is individually inspired by and unique to Kim, Kourtney, and Khloé. Kim’s Diamond scent is a classic floral aroma, Khloé’s Yellow Diamond features notes of jasmine and tuberose, and Kourtney’s Pink Diamond is as sweet as candy.

I was lucky enough to talk with the three sisters and get the exclusive details on the collection.

ALLURE: Why did you all decide to create individual fragrances?

KHLOÉ: “This is Kim’s world and expertise; she came to us as her sisters and came up with the idea of the Diamond Collection. We picked the notes to put together our individual scents.”

A: Why the diamond theme? How did you each pick your bottle designs?

KOURTNEY: “Kim thought the pink spoke true to me and my personality, and Khloé reminded us of a yellow diamond, and Kim is just a flawless diamond.”

Here are all the fragrances in the Diamond Collection:

KKW Fragrance Diamond (Kim)

Kim’s fragrance has notes of wild armoise, a very green fresh scent, and sugar-coated ginger, which give off a tropical, floral vibe. Imagine walking into a flower market that only sells the most expensive flowers. That’s what Diamond smells like: a true classic, just like Kim.


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