Home / Travel / Malaysia Turns to Tourism to Correct Palm Oil’s Bad Image – Skift

Malaysia Turns to Tourism to Correct Palm Oil’s Bad Image – Skift

Want a unique way to spend your holiday in Malaysia? How about traipsing around some controversial palm oil plantations.

Yes, you can go snorkeling in the crystal clear waters of Langkawi and taste some of the best street food in Penang, but the Primary Industries Ministry wants tourists to head to its palm oil estates and factories to have a look at how the tropical oil is grown and processed.

The minister, Teresa Kok, has reached out to some of the country’s key planters, and tourists may soon be able to visit estates of Kuala Lumpur Kepong in the northern state of Perak, Genting Plantations in the Borneo region, and Sime Darby Plantation site in Carey Island — just an hour and half’s drive from Kuala Lumpur city center.

The initiative by the Primary Industries Ministry, which oversees commodities and plantations, is the latest effort to improve the image of the oil that has taken a battering. With western consumers increasingly concerned over palm’s links to deforestation and threat to animal habitats, the government is fighting back with a year-long “Love My Palm Oil” campaign in support of the industry.

“We’re facing a perception war,” Kok said at the launch of the tourism initiative Thursday. “The negative palm oil campaign in the EU has influenced people for generations. and people have been told that palm oil is bad.”

Kok faces an uphill struggle, with the latest blow coming from a European Union Commission draft law, which is seeking to exclude the oil from the bloc’s biofuels target. Malaysia has hit back, with threats to take retaliatory measures against European products, though efforts so far seem ineffective.

While the government battles the anti-palm campaign from the West, tour guides are banding together to play a bigger role at home, with the Malaysian Inbound Tourists Association working with the industry to promote the oil through hotel designs, ecotourism, and answering tricky tourist questions.

The opposition to palm oil in Europe has weighed on prices. While they’ve recovered in 2019, benchmark futures in Kuala Lumpur are still down about 20 percent in the past two years.

Anuradha Raghu, ©2019 Bloomberg L.P.

©2019 Bloomberg L.P.

This article was written by Anuradha Raghu from Bloomberg and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to legal@newscred.com.

ViaSkift

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