When the chips are down, start a beauty brand. That’s the apparent motto of YouTube star and scorned University of Southern California applicant Olivia Jade, who is at the center of the college-admissions investigation that claims her parents, actor Lori Laughlin and fashion designer Mossimo Giannulli, bribed their way into her acceptance at USC. Last we heard, Olivia Jade had been dropped from her beauty partnerships with Sephora and Tresemmé — but she still had one beauty trick up her sleeve.
Thanks to her newfound media attention, journalists dug up Olivia Jade’s trademark application for her own beauty brand from May 2018. Records show that Jade and her team submitted an application to the United States Patent and Trademark Office (USPTO) for “Olivia Jade” and “Olivia Jade Beauty.” It’s common enough for a YouTuber to trademark their name with eyes on a potential beauty brand, but one thing set this application apart: All the grammatical errors. She either hoped to trademark an uber-product entitled “make-up setting spray lipstick lip gloss,” or someone on the team didn’t pay enough attention in English class.
USA Today reports that, as of April 2, an edited and updated trademark application, with commas in place, has been approved by USPTO. Surprise! Everything has worked out for the 19-year-old, celebrity daughter whose parents bought her way into college.
While her mother is busy signing autographs outside of the courtroom, it seems that Jade is also moving forward with her life’s journey. We look forward to window-shopping Olivia Jade Beauty — and can even offer up our editing services for the packaging.
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