On a daily basis, I probably get asked at least three or four times for spa and/or salon recommendations by friends, family, or Instagram DM. And sure, as a beauty editor, it is my job to know these things, so it’s not out of the ordinary to get these types of requests. But as of today, my job just got a little easier, thanks to Regi, an online booking platform that allows users to book (and, by proxy, recommend) all sorts of treatments (manicures, massages, facials, and Botox) — all in one place.
As of today, Allergan (aka the makers of Botox Cosmetic) has launched Regi, an online booking platform that provides access to beauty and medical-aesthetic treatments in New York City and Los Angeles. But along with providing users access to hundreds of chic spas and salons in major cities (think: Caudalie, Chillhouse, and New York City’s own Butterfly Studio Salon), Regi also provides folks with better access to licensed facilities (i.e., board-certified dermatologists’ offices) currently offering cosmetic aesthetic treatments.
“Consumers are accustomed to having everything at their fingertips — with digital apps and services providing access to just about anything imaginable,” said Alexandra Wilkis Wilson, senior vice president of consumer strategy and innovation at Allergan. “However, there wasn’t a place where one could book both a massage and an injectable treatment within one platform. We like to think of Regi as filling that space in the market.”
A booking platform covering cosmetic treatments makes a lot of sense, considering that nearly 250,000 more cosmetic procedures were performed in 2018 compared to the year before, according to the American Society of Plastic Surgeons’ most recent annual report. From that data, the ASPS also found that the demand for botulinum toxin type A treatments (Botox, Dysport, and Xeomin) rose 3 percent in a year, with that number continuing to climb.
Going back to Regi, though, the platform is super user-friendly (this is coming from someone who frequently gets lost in Apple’s App Store). Depending on preference, users can access tryregi.com via desktop or mobile, but in my experience, it’s much easier done on a phone. On the homepage, you’ll see a white box to input your zip code, which then pulls up a list of the 12 types of treatments available: Body Contouring, Body Treatments, Eyebrows, Facial Treatments, Facials, Hair, Hair Removal, Injectables, Lashes, Makeup, Massages, and Nails.
Once you pop in your zip code and pick your desired treatment, hit search, and bam! A list of nearby spas, salons, and dermatologist offices will pop up for à la carte booking options. (Editor’s note: While there are med-spas currently listed in the platform, Allure‘s stance is to always see a board-certified dermatologist and/or plastic surgeon for medical procedures, even noninvasive treatments like injectables.)
When I first previewed Regi, I was in the market for a hydrating facial (hi, winter, my skin hates you) and found the chic, French-inspired Caudalie Vinotherapie Spa in New York City’s Upper East Side neighborhood. I selected a 50-minute Vinosculpt Facial, along with my preferred date and time (sometime after work), and then left the appointment-booking shenanigans to my new best friend, the Regi Concierge, who kindly called and scheduled my appointment for me — at no extra charge.
Honestly, having someone (yes, a living person who is not a bot) call the spa, find my preferred, available appointment time, and then text me the final scheduling details was a goddamn dream. (Now I wish I had my own personal assistant in real life!) All I had to do was show up and get a facial. Pretty easy.