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Lady Gaga is in tears. It’s 5:30 on a Sunday afternoon in late June and we’re talking about her long-rumored, long-awaited beauty line: Haus Laboratories. Lady Gaga, a beauty icon and heroine to so many, is telling me about her own inspirations. When she gets to her makeup artist, Sarah Tanno, her voice cracks: “I love Sarah so much. She’s literally picked me up off the floor and put makeup on my face to change my whole day. I made this with her.”
And here’s your first look at the three high-impact, high-pigment (what did you expect?) formulas that Lady Gaga and Tanno have created: RIP Lip Liner, Le Riot Lip Gloss, and the star of the show, a liquid-to-powder shimmer called Glam Attack. Each one comes in six shades and — as the world just learned this week — they will be available to preorder (in sets of two and three) on July 15, starting at 3 a.m. ET. (They will ship at the line’s planned September launch.)
Lady Gaga is finally putting her take on beauty in our hands, all our hands, because it will be available not only on hauslabs.com but on Amazon: “Just like with my music, I wanted everyone to have access to it.”
But that’s not all Lady Gaga wants. Here are 10 more things she told Allure about the vision, emotion, and, of course, the products behind Haus Laboratories:
1. Lady Gaga wants this line to be no less than life-altering — to pick you up off the floor.
“Makeup changed my life. I never felt beautiful, and I still have days that I don’t feel beautiful. All of the insecurities that I’ve dealt with my whole life from being bullied when I was younger, they come right back up to bite me. Then I put makeup on, and before I know it, I feel this superhero within. It gives me those wings to fly. I’m not saying that makeup is the only thing that does that, but it did that for me.
“When I became Lady Gaga when I was younger, it was because I discovered makeup and I discovered creating things myself. It means so much to me on a visceral level — the power of makeup to change how you feel when you’re at your lowest. But we’re living in a time when some people are applying their makeup and still feeling extremely insecure because maybe they didn’t get their contour perfectly. Maybe they didn’t get that lip line just right. Maybe they didn’t blend it properly. These are all things that I just want to explode and completely revolt against.”
2. Lady Gaga also wants to revolt against shadow fallout.
“I find it quite annoying when I’ve done my complexion, and then I put eye shadow on and it gets all over my face. And the Glam Attack is incredible because I find that with most liquid eye shadows there tends to be this dry-down that’s very cracky and can fall out after several hours, and that’s not the case with this. We’ve definitely tested these products… I will say they’re show-proof.”
3. And lip pencil fails.
“First and foremost, I wanted to create the lip pencil of my dreams. I love lip pencils, but for me there always ends up being something wrong with them. It’s either dragging, or it’s bleeding. Or you’ll apply it to your lips and if you’re dry in one area, the color will be really, really dark. If you’re conditioned in another area, it’ll go lighter. So I can’t wear it all over my lips.
“With this formula, I can line my lips beautifully, but most of the time, I wear it all over my mouth. It feels like a lipstick, and it does not transfer. The finish is semi-matte and highly pigmented, but if you want to, you can sheer it out and use it almost like a stain. You can put it on your cheeks. I use it all over my face. Every time I put it on, I have this sigh of giant, artistic, creative release that I just… my heart soars. We called it the RIP lip liner because it’s a lip liner to die for.”