If you ask us, we’d go so far as to say that Sephora Collection (for the uninitiated, the beauty behemoth’s in-house brand) is the retailer’s best-kept secret. Between makeup artist-approved liquid lipsticks and virtually every kind of sheet mask we could hope for, the products are nothing to sneeze at. One more reason to put the collection on your radar? Its newly expanded skin-care range which, as Allure exclusively reports, hits stores March 1. (It quietly launched online and in the Sephora app in January to the delight of eagle-eyed shoppers on Reddit.)
“We were definitely seeing clients becoming more and more interested in skin care [in recent years],” Beth Hayes, vice president of Sephora Collection, tells Allure. “[At Sephora Collection] we try to uncomplicate beauty — that’s our whole ethos and brand positioning — and so we wanted to offer and create a skin-care range that’s drilled down to the basics and the essentials.”
In addition to being relatively affordable (at least by prestige standards), another cornerstone of the range is that the formulas are all Clean at Sephora-certified, meaning that every product is totally free of ingredients like sulfates, parabens, formaldehyde and formaldehyde-releasing agents, phthalates, mineral oil, and contain less that 1 percent synthetic fragrances.
Now, finding clean, effective, and wallet-friendly skin care just got way easier. “As the brand of the retailer, we feel like we’re in service to the client more than any other brand because we have the Sephora name on it,” Hayes explains. “If Sephora is standing for the Clean seal, then we should have an [in-house] offering that’s Clean seal-approved.” And what’s on the inside isn’t the only thing they focused on; the packaging is made with recyclable plastic derived from sugar cane (don’t ask how they pulled that one off), and everything is printed with vegetable-based inks.
All of the products are made with 91 to 99 percent naturally derived ingredients, making them ideal for most skin types, including sensitive. The cleanser, which I’ve been using as my morning face wash, transforms to a milky consistency when mixed with water and gently cleanses. My skin didn’t feel the least bit dried out, so it’s a winner in my book.
The eye cream, which features wheat-based hyaluronic acid (something I wasn’t aware even existed!), glides on like a dream and absorbs readily when tapped 360 degrees around my eyes. The hydrator (which doubles as a hydrating makeup base) didn’t cause my oily, acne-prone skin to break out and kept my complexion looking and feeling fresh. Lastly, the moisturizer made with a trifecta of hydrating oils (marula, rosehip, and avocado) has a cushiony texture that, TBH, I was obsessed with. I used it as an overnight mask and woke up with plumper, more radiant skin.
By most people’s standards, Sephora and luxury beauty are one and the same. However, a $10 cleanser and $16 moisturizer wouldn’t seem out of place at your local drugstore, right? “It’s incredibly important to us that we’re inclusive,” Hayes says. “For me and Sephora Collection, [inclusivity] means price point. One of the things that make me most proud is the fact that people can come to a Sephora and walk out with an [affordable] product. We’re here to give you great products that work.” And work, they certainly do.