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Swedish Instagram Model Accused of Pretending to Be Black

Emma Hallberg.

Emma Hallberg.
Photo: via @eemmahallberg

In a trend that is not new or surprising, white women seem to be adopting the features of black women on social media in their quest to develop themselves as models and influencers. The most recent iteration of this is Swedish Instagram model Emma Hallberg, who shocked some of her followers when they realized she was white.

Earlier this week, a 19-year-old woman named Deja posted tweeted a screenshot of Hallberg’s page, along with a screenshot of a DM from a follower informing her that the model was not, in fact, black, with the succinct caption “PARDON????” “Finding out Emma was white was so shocking due to the fact that this girl has done everything to look the part of a mixed black girl,” Deja told the Cut via email.


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