Like any hot-blooded superdork, I love a good portmanteau. Few things make me more disconcertingly happy than the combining of two words into an especially clever new one. It’s an art, really. Mockumentary? A classic portmanteau. Automobills? I don’t know which of Destiny’s Children came up with that, but she’s a genius. But not all portmanteaus are good portmanteaus. Foundcealer? Not a good portmanteau. But that doesn’t mean Tarte’s latest launch in and of itself isn’t good. In fact, it’s pretty awesome.
Aside from not really rolling off the tongue with ease, the name Foundcealer implies a foundation-concealer hybrid, which isn’t entirely accurate and definitely doesn’t paint a complete picture of this exciting new product. The product’s full name, Babassu Foundcealer Vegan Skincare Foundation SPF 20, clarifies things a bit, but it still doesn’t tell you just how special this versatile new foundation is.
I initially guessed, because of the “-cealer” aspect of the name, that Tarte had created a foundation so full-coverage that it rendered concealer unnecessary. In actuality, Foundcealer provides light-to-medium, buildable, customizable coverage. The brand recommends applying it with your fingers for the lightest coverage, with a brush for medium coverage, and with a sponge for something in-between. But no matter what you choose, it’s doing a whole lot more than just sitting pretty on your face.
Beyond providing an “ultra-comfortable, natural, radiant finish,” Tarte promises that Founcealer also functions as a skin-care product. In addition to hyaluronic acid and vitamin E, it features the titular babassu, a “superbalm” from the rainforest with nourishing, moisturizing, and soothing properties. The brand says users who tested it out reported that fine lines looked less apparent in under two weeks, and thanks to titanium dioxide and zinc oxide, the formula helps prevent additional signs of sun damage.
Speaking of two weeks, that’s about how long you’ll need to be patient before getting your hands on Babassu Foundcealer Vegan Skincare Foundation. The 30-shade range launches on tarte.com and at Sephora on March 21 — a pretty short wait. Or, as I like to call it, a shwait.
More must-know foundation info:
Now watch Chris Pratt and Will Arnett narrate a makeup tutorial: