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It’s been less than three years since Tarte added false lashes to its beloved beauty lineup, but in that time, those lashes have garnered a huge following from fans who love having an affordable, glamorous, cruelty-free collection to choose from. So it only makes sense that, for its very first false-lashes collaboration, Tarte would pick someone whose own huge following couldn’t possibly picture her without glamorous eye fringe: Foinika Kay, known on social media as ExteriorGlam.
If you’re not familiar with Kay, then you’re probably not (yet) one of her nearly 2 million Instagram followers who look to the makeup artist-turned-influencer for tutorials and inspiration — especially in the realm of dramatic eye looks. Known for her always-lush lashes, Kay was an obvious choice to the Tarte team — and the pairing was an obvious choice to Kay, too.
“After years of hard work, I’m so excited for my first collaboration — and even more excited that it’s with Tarte, which has been one of my favorite makeup brands since I started as a makeup artist, before all of the attention on social media,” Kay said in a statement. “I’m really proud of where I come from, and it’s been so important to my success, so it means a lot for me to be able to show my hometown some love with my first lash collab.”
By that, Kay means that she got to name one of the two lash styles after the country from which she emigrated. The Kosova lashes promise a “flirty and fluttery” look, according to Tarte. Meanwhile, the style called 0-100 0-100, “which gives you lashes that are ultra-wispy and dramatic.” Kay tells Allure, “Kosova is perfect for when I’m tackling a day full of meetings, and 0-100 is great for a night out with my girlfriends or a weekend in Miami.”
“The trickiest part is the glue. You have to let it dry for a while — longer than you think you should — so it doesn’t get too gooey or clumpy when you apply,” she tells Allure. “Using a quick-dry glue like Tarte’s will help with the wait time, but you still need to hold out.” And just like she recommends patience with the glue, she recommends patience with yourself, promising that practice makes perfect.
And whether you’re false-lash virtuoso or a diehard mascara loyalist, Kay has another recommendation: Tarteist Lash Paint Mascara. “It’s great because I’ve found that it actually works really well with fake lashes and helps take them to the next level. Plus, it looks great on regular lashes too, so it’s always in my bag no matter what,” she tells Allure.
Eyelash enthusiasts can find the ExteriorGlam x Tarte lash sets for $16 each starting May 15 on tarte.com.
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