When it comes to the best of Europe’s summer street style, it’s actually a clutch bag reminiscent of a rain cloud that’s leading the charge. The Pouch – one of the first releases by Bottega Veneta’s new-ish creative director Daniel Lee – was a style fixture at Couture Fashion Week and Pitti Uomo. If you thought the era of the It bag was over, think again. The Pouch is the buy-now, wear-forever piece that’s inspiring how we shop now. Here’s what you need to know about the fiercely coveted It accessory that’s proving hard to pin down in summer 2019…
What’s all the fuss about?
Well, Lee is ex-Céline, which means that anyone who still yearns for the era of Phoebe Philo has taken note. It also helps that Lee enlisted British photographer Tyrone Lebon to shoot his sensuous debut campaign – an ode to sun-drenched holiday style – which cleverly landed in the bleak midwinter (January 2019) and immediately had fashion editors dreaming of their August vacations. Lee is also a master of the tight, in-store product edit, which is enhancing the appeal of faithfully investing in a handful of uncompromisingly sumptuous wardrobe building blocks by a single designer. The beauty of The Pouch, which comes in two sizes and starts from £895, is its versatility: it goes with pretty much everything you already own.
OK, who’s wearing it?
Every fashion editor you follow on Instagram, plus international buyers including MyTheresa’s Tiffany Hsu, entrepreneur Pernille Teisbaek and influential style star Linda Tol.
How do they style it?
With head-to-toe leather, crisp oversized shirting or those equally hard-to-source Bottega Veneta Bermuda shorts.
I’m sold. Is it hard to get hold of?
Pretty much. Our advice? Hit ‘add to cart’ at the first opportunity. Good luck.
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