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Trademarking names in the entertainment industry is nothing new. From Taylor Swift to Beyoncé and Rihanna, celebrities have made their titles official in a bid to protect their personal brands. Now, the Kardashians are taking things a step further by reportedly filing a request to trademark their children’s names in 2019.
Looking out for their little ones, Kim, Kylie and Khloé all want to trademark their children’s names – North, Saint, Chicago, Stormi and True – in 2019, according to TMZ, for the purpose of future potential branding on products such as “a clothing line, toys and skincare products”. And Kylie allegedly wants to trademark the phrase “Stormiworld” – a term she coined for her daughter’s elaborate first birthday party earlier this month, which involved a live performance of Baby Shark (the hit children’s song of 2018), theme park rides and Chanel gifts. For reasons unknown, Kourtney’s three children Mason, Penelope or Reign haven’t been included in the request.
Since first appearing on the small screen in 2007 in their TV show Keeping Up With The Kardashians, all five sisters – including Kendall Jenner – have created their own successful personal brands and businesses. Thanks to the powerhouse momager Kris Jenner, their lines Kylie Cosmetics, KKW Beauty and Good American have all proved to be fruitful business ventures.