Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines tourism trends.
For all of our weekend roundups, go here.
>>Check out our magazine to learn how travel brands could face an identity crisis if they don’t figure out how to evolve in a post-experience economy. We offer eight tenets to help you figure it out: The Post-Experience Economy: Read the New Magazine
>>Skift Wellness, our new weekly newsletter, curates the best news coverage of the global wellness space. Join us as we dive into the business of wellness, Skift-style: Skift Wellness Issue One: Examining the Business of Modern Well-Being
>>Tours and activities partnerships like the one between Atlas Obscura and Chase seem like a win-win. Card companies acquire knowledge about trends in the sector, and what travelers are demanding. Meanwhile, tour operators get access to loyal consumers willing to shell out for the trip of a lifetime: Credit Card Giant Chase Jumps Into Tours and Activities
>>If it ends up being successful, and we don’t see any red flags why it wouldn’t be, Equinox will have a value proposition not many travel brands can touch: an exclusive place to work out, sleep, and explore the world: Equinox Will Launch Luxury Tours in 2019 as New Hotels Open
>>We’ve seen a lot of tried-and-true marketing tactics from destinations this year, but we also saw some newer, smarter strategies on how to use the masses of content and opinions available these days, thanks to social media: 4 Trends Defining Tourism Marketing in 2018
>>Carnival Cruise Line wants to deliver good beer and fun experiences to its passengers. That’s where the brewmaster comes in: Carnival’s Brewmaster Is Trying to Bring Craft Beer Culture to Cruising
>>SeaWorld has been making it more affordable for people to visit its parks and sweetening the deal at some locations with free beer. Those tactics seem to be working, according to preliminary figures for the summer: SeaWorld Reports Summer Attendance Spike
>>Creating customized college packages is smart for several reasons: Parents are happy to pay for a less stressful experience and young affluent teens become comfortable with a brand during a critical and memorable moment, leading the way for future business: Luxury Brands Launch College Tours to Meet Maturing Gen Z
>>As luxury travel continues to democratize, brands that want to attract the super-wealthy need to come up with new and better strategies: The Advantage of Super Exclusivity
>>As environmental awareness grows, everyone in the meetings supply chain has to demonstrate their green credentials. For now, events with environmental certifications may have an advantage, but as expectations rise, this will soon be a minimum requirement: Producing Less Waste Is Quickly Becoming a Priority for Events Worldwide
>>Sustainability is more than a gimmick; the wider meetings and events sector is in the midst of reducing its impact on the environment while providing attendees with a more balanced and less wasteful experience: Events Know They Have a Waste Problem
Photo Credit: If everyone is marketing experiences, and if everything has become an experience, what does it mean to be truly different in travel? GetYourGuide