If “demure” was the red carpet’s buzzword in 2018, then The Vampire’s Wife must take much of the credit for Hollywood’s great cover-up exercise. The indie label, co-founded in 2014 by Susie Cave, the luminous model who ruled the Nineties, has graduated from under-the-radar to firing-on-all-cylinders in the last twelve months, in large part thanks to a polite, ruffle-trimmed dress.
The appeal of the Falconetti – and its sisters, the Festival, the Belle and the Cinderella – lies in its easy accessibility. Immaculately simple in design, the high neckline, long sleeves and midi length (with a vague nip in at the waist) conspire to create an ultra flattering sheath that suits all manner of shapes and sizes.
Everyone from Sienna Miller to Tilda Swinton to Keira Knightley has worn this dress. From Los Angeles red carpets to Cartagena pool parties (albeit A-list ones hosted by Swinton) to Windsor cobbles (numerous royal wedding guests opted for romantic floral versions this past May) the Falconetti has racked up more air miles than the combined cast of a Michael Kors advertising campaign.
Despite its ubiquity it manages not to feel prosaic, thanks to its myriad fabric iterations. In sweetie-wrapper metallics, it’s party-ready. In bygone florals, it’s wedding-appropriate. Still, there’s always a hint of sexy. As Kate Moss, an early adopter, says of Cave, whom she first met backstage at a Vivienne Westwood show: “I have always been a little in awe of Susie. I love how she oozes sex in an unassuming way – a lot like her clothes, actually…” Scores of other women – count them below – obviously agree.