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Tomo Koizumi Makes New York Fashion Week Fall 2019 Debut

Bella Hadid at Tomo Koizumi.
Photo: Steven Ferdman/Getty Images

As Michael Corleone said, “just when I thought I was out, [New York Fashion Week] pulled me back in.” In a season that has thus far felt particularly devoid of celebrities and frivolity, a relatively unknown brand called Tomo Koizumi brought the fun back to fashion week. It was Koizumi’s first fashion show, held at the Marc Jacobs Madison Avenue store. Not only were there giant, loofah-like dresses, there was also a stacked cast of models and celebrities, including Emily Ratajkowski, Joan Smalls, Rowan Blanchard, and Bella Hadid.

Soon after the dresses hit the runway, they were all over Instagram. Who would resist posting about these cupcake confectionaries worn by Bella Hadid? Every guest stood around the staircase at the center of the store — no chairs. The collection was only 28 dresses, but each made an impact. Koizumi told Vogue that his ruffles represent a kind of armor and he’s also inspired by Sailor Moon’s duality of soft and strong. Those inspirations translated well. All the models — with the possible exception of Ratajkowski — looked very well protected inside of their ruffled rainbow bubbles.


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