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L’Oréal Paris’s list of brand ambassadors is a who’s who of powerhouse women: Jane Fonda, Eva Longoria, Camila Cabello, Helen Mirren, and Celine Dion — to name a few.
The latest addition that could not be more worth it? Viola Davis.
On Tuesday, the beauty brand announced that the Oscar winner would join its already impressive league of diverse reps as its newest face. Davis is set to appear in ad campaigns for L’Oréal’s Age Perfect, the brand tells Allure.
The actress also announced her new partnership on Instagram, alongside photos of her sporting flawless skin, a red lip, and her natural hair. “The self affirming words of, ‘Because I’m worth it’ have always given me chill bumps,” Davis penned. “What a joy it will be to not just say them over and over again…but to spread the message of worth to women around the world. It is a gift.❤️ #worthit #unstoppable #lorealparisfamily @lorealmakeup @lorealskin.”
Speaking with L’Oréal, the How to Get Away With Murder star elaborated on what it meant to her to be a beauty ambassador at the age of 54.
“As someone who is, self-proclaimed, not a “classic” beauty, my ultimate hope is that women out there are inspired by my image,” she said, per a press release. “I hope to convey that there is beauty to every age. Youthfulness is beauty in its most obvious sense, there’s classical beauty, but with age and experience come confidence — and there is nothing more beautiful to radiate than that. When you reach a certain age, the playing field is leveled in terms of looks, and what you’re left with is your self-worth and how you impact others. I want people to realize that this is the only thing that stands the test of time.”
The actress also revealed the non-negotiable part of her beauty routine: skincare. “You can’t fake it,” she said. And if you’re Davis — who is constantly making our best of red carpet beauty lists — you don’t have to.
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