Corporations want you to know they’re very very sorry. Ana Kasparian, the host of #NoFilter, breaks it down. Tell us what you think in the comment section below.
“Read more here: https://www.fastcompany.com/40574083/facebook-uber-wells-fargo-and-the-new-wave-of-apology-ads
Two of the toughest words in the English language to string together just might be “I’m sorry.” It’s not so much the pronunciation holding us back as it is a reluctance built on a deep-seeded gurgling of guilt, mixed with a smattering of moral dilemma, a pinch of paranoia, and perhaps a dash of wanting to avoid being punched in the neck. And that’s just when it comes to personal matters.
Corporate apologies are an entirely different animal, turning the Inside Out version of our brains into an actual boardroom of people and personalities trying to find the right way to admit wrongdoing without, y’know, really admitting any wrongdoing. Nowhere is this delicate art more transparent than the Apology Ad. If you’ve been watching the NBA Playoffs, you’ll know we’re in the midst of an Apology Ad renaissance not seen since the 2009-2010 sorry season when brands like Domino’s, Toyota, GM, and BP were all offering up their own versions of TV ad atonement.
Domino’s was apologizing for its crappy pizza.”
Hosts: Ana Kasparian
Cast: Ana Kasparian
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Young Turk (n), 1. Young progressive or insurgent member of an institution, movement, or political party. 2. A young person who rebels against authority or societal expectations.(American Heritage Dictionary)